PATH: BS | Business | Advertising
New Facebook "Feature" Exposes Everyones Personal Info
Posted by Pile
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|This past week, Facebook announced Instant Personalization, whereby select websites would "personalize your experience using your public Facebook information." The initial sites are Pandora, Yelp and Microsoft Docs. As Facebook CEO Mark Zuckerberg explained, this means that when you visit "Pandora for the first time, it can immediately start playing songs from bands you've liked." Pandora, and other partners, can also link your real name and other Facebook information with everything you do on their site.
More specifically, these sites "may access any information you have made visible to Everyone ... as well as your publicly available information. This includes your Name, Profile Picture, Gender, Current City, Networks, Friend List, and Pages." On Monday, Facebook announced a transition where a "new type of Facebook Page" will make the "current city, hometown, education and work, and likes and interests sections of your profile" publicly available after you go through the transition tool (or those items will be deleted).
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De-Friend Ten People For A Free Whopper
Posted by Pile
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|It hasn't escaped my notice that America's advertising industry continues to bundle product merchandising with insatiable selfishness between two sadism-seed buns. I thought I'd seen these campaigns peak with slogans like Twix's, "Two for me, none for you" campaign, or the myriad of commercials showing people making others suffer in tawdry amusement at the altar of materialism (My favorite was Toyota demonstrating how quiet their car's interior was by locking a passenger in the cabin with a light-sleeping flesh-hungry critter), but Burger King apparently went so far, even Facebook said "Hold the mayo!"
At the first of the year, Burger King released the "Whopper Sacrifice" application on the social-networking Facebook website, allowing Facebook users to dump 10 of their Facebook friends and get a coupon for a free burger. The application, which received widespread publicity, was used by 82,000 people to delete more than 230,000 friendships on Facebook.
On Wednesday night, David Swain, a spokesman for Facebook in Palo Alto, Calif., said the website had placed restrictions on the use of the application. Some concerns about privacy had been raised, because when Facebook friends were deleted, they were notified that it was because of the "defriending."
It's bad enough to have someone abandon you as a friend, but over a really bad fast food item? Isn't this one of the signs of the apocolypse?