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PATH: BS | Business
Actually Significant Charity Challenge Ideas
Posted by Pile
(13279 views) [E-Mail link]
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[Beating Dead Horses] [Viral Marketing] |
Right now it's all the craze to, amidst one of the hottest-record Summer seasons, dump a bucket of ice water on your head as an alternative to donating towards ALS research. The list of public and private people who have jumped on this goofy bandwagon is too numerous to mention.
Has anybody figured out what a bucket of icewater actually has to do with a degenerative nerve disease? Does Lou Gherig's disease make you suddenly feel wet & cold for about five minutes on a hot Summer day?
Sorry, but count me in the tiny little camp of people scratching our heads wondering what difference this really makes? Has anyone managed to prove that more money = more curing? Jerry Lewis over 50 years, raised tons of money for Muscular Dystrophy research and there's still absolutely no cure. Perhaps using money to as a gauge of "success" in medical research is not the right approach?
But we here at BSA digress... it's not really about making the world a better place. It's about making YOU feel like you're doing something, even if you're not, so you can go to bed thinking you're "making a difference" because you dumped a bucket of icewater on your head. Congratulations!
However, if you are wondering, are there better, more appropriate "Charity Challenge" events you could promote, we at BSAlert have come up with a few. Check them out.... |
READ MORE | 1 comment since 2014-09-23 10:16:02 | Comment on this Article |
Celebrities Misled By 'Restore The Gulf' Campaign
Posted by Pile
(12313 views) [E-Mail link]
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[Environment]
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Not long ago, many celebrities got together to make a PSA for the "Be The One" campaign, urging people to sign a petition to save the Gulf of Mexico on the website RestoreTheGulf.com (very similar to the government's website at RestoreTheGulf.gov, which might have caused confusion). This all seems good, until you look at the fine print and dig below the surface... Which is what DeSmogBlog did. It turns out that the campaign's sponsors are "America's WETLAND Foundation", a front group for oil companies (Shell, BP, Chevron, ExxonMobil, etc), and "Women of the Storm", a Louisiana group with strong ties to America's WETLAND (the founder of the former is married to the chairman of the latter).
The end result seems to be a carefully-orchestrated snowjob by the oil and gas industry to try and get taxpayers to fund the cleanup of their own messes... |
READ MORE | 1 comment since 2014-02-15 23:49:48 | Comment on this Article |
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