Correcting For Bias In Amazon Reviews

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It's no secret among savvy shoppers that Amazon is a great place to research products and find the best price-quality ratio.

However, it's becoming more and more difficult to do this research due to what's called, "incentivized reviewers." These are people who provide detailed, "honest" reviews in return for free products.

One company has done an analysis of reviews on Amazon differentiating regular from incentivized reviews and produced some interesting results...




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