Military Recruitment Ads Target Parents

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In an effort to deal with continually-declining enlistment rates, the military is changing its strategy. It's latest ad campaign features a proud father who is impressed his son, returning from service, looks him in the eye and shakes his hand. A sharp contrast from traditional PSA's directed at parents that encourage them to protect their children from harm like drugs, alcohol and sex, the army's newest campaign promotes military service as some kind of "attitude adjustment system" in order to motivate parents to encourage their children to enlist.





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