PATH: BS | Business | Advertising

Burger King Ad Promotes Something Besides Its Products: Empathy

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[Mean People]
It's rare when we at BSAlert call attention to a corporate ad campaign on a positive note, but the latest commercial from the most unlikely of sources, Burger King, actually tugs on the heartstrings as well as the mind of consumers in a very creative way, and it's worth sharing...

It's also amusing to note that this is from the same company that several years ago launched an ad campaign that stated, "un-friend 10 people on Facebook and get a free whopper" at which point Burger King contacted each of the un-friended friends letting them know their friendship wasn't stronger than a free Whopper... so while we're not apt to completely forgive Burger King, we can appreciate their new turn... for now.

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The Truth About Why Videogames Are Male-Centric

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Have you ever wondered why the computer/console video game industry is so male-dominated? Are computer games inherently "male" in design and appeal? It wasnt always this way, and the story about how the gender bias happened is fascinating...

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The Truth About Fraud And Advertising On Facebook

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These days everybody is using Facebook. But did you know if you pay to promote something, you might actually hurt your business and waste your money? A diligent Internet truth-seeker shows you in this video that all is not what it seems when it comes to advertising on Facebook, and even Facebook itself is at least indirectly involved in phony and fraudulent activity.

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There's An 84% Chance Your Tuna Sushi Isn't Tuna?

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[Faulty Products]
Nonprofit ocean protection group Oceana took 1,215 samples of fish from across the United States in restaurants, grocery stores and sushi bars and the results were astonishing. There's more than a good chance the fish you think is "tuna" or "snapper" is not what it claims...

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Things That Really Need To Go In 2013

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[BSAlert *exclusive*]
In the last few years, a number of social constructs seem to have become so engorged and dramatic, I desperately want to assume they've peaked and thus, offer up my hopeful plea that perhaps these things should decline if not begin to disappear from our social radar in the coming year. Read on as I'm sure not everyone will agree with me...

READ MORE | 7 comments since 2013-02-23 08:55:08 | Comment on this Article

Delta Pulls Ads From Daily Show Following Catholic Complaint

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The Daily show calls attention to a "Battle for the War on Women." While multiple states roll back the equal pay and health rights that women have come to enjoy, Fox News relegates the "war on women" to the rank of "phony" political fight. And in the process, one of their bits enrages the Catholic League, (the same guy who claimed victims of child abuse are a bunch of greedy, bigoted whiners), which prompts Delta Airlines to pull their ads from the show.

Jon Stewart's response? "I’m not going to censor myself to comfort your ignorance." Check out the offending video...

READ MORE | 4 comments since 2013-03-05 15:43:30 | Comment on this Article

Anatomy Of Local Television - From An Insider

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[Television]
A local TV newsman of 10 years writes a scathing editorial on the current state of the local TV news industry and how it works (or why it doesn't work). Ever wonder what goes on at your local news station? Here's a glimpse..

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Why You Should Vote Republican

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A cool new PSA has come out that sheds light on why you should vote Republican...

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I Bet I Can Find 1,000,000,000 People To Cough Up Their Privacy

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Someone won't friend you on Facebook and you want to stalk them, or maybe find out more personal info?

No problem. Due to Facebook's new "features", here's a clever way to gain access to their profile as if you were their friend!

READ MORE | 5 comments since 2010-11-21 12:16:58 | Comment on this Article

New Facebook "Feature" Exposes Everyones Personal Info

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This past week, Facebook announced Instant Personalization, whereby select websites would "personalize your experience using your public Facebook information." The initial sites are Pandora, Yelp and Microsoft Docs. As Facebook CEO Mark Zuckerberg explained, this means that when you visit "Pandora for the first time, it can immediately start playing songs from bands you've liked." Pandora, and other partners, can also link your real name and other Facebook information with everything you do on their site.

More specifically, these sites "may access any information you have made visible to Everyone ... as well as your publicly available information. This includes your Name, Profile Picture, Gender, Current City, Networks, Friend List, and Pages." On Monday, Facebook announced a transition where a "new type of Facebook Page" will make the "current city, hometown, education and work, and likes and interests sections of your profile" publicly available after you go through the transition tool (or those items will be deleted).

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Food Network Recycles Fast Food Bits As Healthy Meals

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[Junk Food]
Her bio says, "A New York Times best-selling author, Ellie Krieger is a renowned registered dietitian specializing in nutrition and health communications. Her extensive work in the media has earned her a loyal following and national recognition as a trusted health professional."

Which further confounds people when they see that she's published recipes in Food Network magazine and on the web site recycling fast food products like the innards of Big Macs and Taco Bell Burritos and KFC chicken pieces into so-called healthy meals!

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Craig Ferguson Has Figured It All Out

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[Psychology]
Have you ever wondered why it's fashionable to be young and stupid? Craig Ferguson has it figured out...

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BSA Podcast #12 - WEASEL WORDS - How Advertising and Pundits Lie

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[BSAlert *exclusive*]
In our twelfth podcast we take on the advertising and propaganda industries and expose WEASEL WORDS: How people are lied to and misled about everything from products to promises to history and politics.

Using carefully-selected words and crafted phrases, advertisers and political pundits make you think one thing, but are actually saying another. Join us as we delve into this seedy and mysterious realm where all is not what it appears to be!

READ MORE | 1 comment since 2010-01-11 09:47:19 | Comment on this Article

Are Comments On Your Favorite Web Site Paid Propaganda?

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[Liars]
It's called, "Reputation Management" or "Word of Mouth Marketing." Their web site says, "WOMMA members represent the best and brightest minds of the business world, and they have come together to build a prosperous word of mouth marketing industry based on best practices, measurable ROI, and ethical leadership. "

What do they really do? These paid shills roam across the Internet planting fake stories, engage in messageboard posting and up and downvote things based on the needs of their corporate clientele. Currently a main series of benefactors are putting them on a quest to discredit anyone and anything good about democrats and the Obama regime online.

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Italian Sci-Fi Channel Ads Offer Interesting Moral Equivalancy

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[Television]
Print ads for the Sci Fi Channel outside the United States get pretty clever....

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De-Friend Ten People For A Free Whopper

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[Junk Food]
It hasn't escaped my notice that America's advertising industry continues to bundle product merchandising with insatiable selfishness between two sadism-seed buns. I thought I'd seen these campaigns peak with slogans like Twix's, "Two for me, none for you" campaign, or the myriad of commercials showing people making others suffer in tawdry amusement at the altar of materialism (My favorite was Toyota demonstrating how quiet their car's interior was by locking a passenger in the cabin with a light-sleeping flesh-hungry critter), but Burger King apparently went so far, even Facebook said "Hold the mayo!"

At the first of the year, Burger King released the "Whopper Sacrifice" application on the social-networking Facebook website, allowing Facebook users to dump 10 of their Facebook friends and get a coupon for a free burger. The application, which received widespread publicity, was used by 82,000 people to delete more than 230,000 friendships on Facebook.

On Wednesday night, David Swain, a spokesman for Facebook in Palo Alto, Calif., said the website had placed restrictions on the use of the application. Some concerns about privacy had been raised, because when Facebook friends were deleted, they were notified that it was because of the "defriending."

It's bad enough to have someone abandon you as a friend, but over a really bad fast food item? Isn't this one of the signs of the apocolypse?

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Voter Registration Does Reverse Psychology

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Everybody's getting creative trying to get people to register and vote. Is it too creative?

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Chrysler's $2.99 A Gallon Gasoline Ad Campaign Exposed

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Have you seen those commercials promoting trucks and SUVs and if you purchase right now, you will only have to pay $2.99 per gallon of gasoline? Let's take a look at that...

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"Pentagon Pundits" Scandal Continues To Loom

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In case you haven't heard, another big scandal for the administration involves so-called, "Pentagon Pundits" -- supposedly "retired" military officers that appear on network news to talk about "the war in Iraq" and how good its going. Well, it turns out these "retired pundits" were on the government payroll...

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Fiji Water Foists "Eco Friendly" Campaign On Gullible Consumers

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[Liars]
Suppose, for example, that you own a company that sells bottled water," which is "shipped, in its little plastic bottles, ten thousand miles from the bottling plant to the consumer," writes Steve Burns. "Could you possibly 'brand' such a product as eco-friendly?"

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