Pharmaceutical Companies Propose "Drug TV" Channel

Posted by Pile (7710 views) Add this story to MyYahoo Add this article to del.icio.us Submit article to Reddit Add story to Furl Add story to StumbleUpon [E-Mail link]


[Television]
Amid strenuous lobbying across Europe to end restrictions on direct-to-consumer drug advertising, four pharmaceutical companies are considering launching their own television station. Johnson & Johnson, Pfizer, Novartis and Procter & Gamble envision "Pharma TV" as "a dedicated interactive digital channel funded by the industry with health news and features. "

With less regulation in America, why haven't they proposed their own channel here? Ponder that while you wait in line for your medication for restless leg syndrome, chronic fatigue, fingernail fungus, erectile disfunction and dry eyes.

The companies are calling it the "European Patient Information Channel," and say its "on demand" drug information would "enable patients and citizens to make better decisions." The pharmaceutical industry wants direct access to European patients, and is backed "by a number of influential patient groups that are themselves heavily funded by drug companies."

Independent groups under the International Society of Drug Bulletins warn that industry messages tend to focus on "relatively few top sellers, exaggerating effects and concealing risks, confusing patients and putting pressure on doctors to prescribe drugs they would not use otherwise."


 

 

Comments

 
Name: (change name for anonymous posting)
Title:
Comments:
   

1 Article displayed.

Pursuant to Section 230 of Title 47 of the United States Code (47 USC § 230), BSAlert is a user-contributed editorial web site and does not endorse any specific content, but merely acts as a "sounding board" for the online community. Any and all quoted material is referenced pursuant to "Fair Use" (17 U.S.C. § 107). Like any information resource, use your own judgement and seek out the facts and research and make informed choices.

Powered by Percleus (c) 2005-2047 - Content Management System

[Percleus 0.9.4] (c) 2005, PCS