'We Employ America' (at least 65% of the time)

Posted by Pile (5970 views) Add this story to MyYahoo Add this article to del.icio.us Submit article to Reddit Add story to Furl Add story to StumbleUpon [E-Mail link]


Milwaukee-based ad firm Catral Doyle Creative is launching the "We Employ America" campaign, described as "a market-driven, consumer focused program ... designed to pool the resources of enrolled American manufacturers to inform consumers that, by choosing to purchase products from WEA member companies, they are supporting American jobs and economic stability." What's interesting is that in order to become a member of WEA, you only have to have produced 65% of your product in America. I guess We Employ 13/20th of America didn't sound as catchy? CNN had no problems airing the commercials for their "American campaign". Surprise.



 

Posted by Bullwinkle on 2004-08-12 11:59:03
What is actually "made in America" these days anyway? I don't think you can walk into a WAL-MART and see a single thing that's 100% from the USA.
It's even worse
Posted by Anonymous on 2004-08-13 01:41:25
I read about that...you don't even have to have 65% of your products made in the U.S. You have to have 65% of ONE of your products made in the U.S.

Actually, the 65% part is fairly reasonable, since so many raw materials are just not made here any more. But the way this group judges it, if GM makes ONE car that is 65% American, then GM can become a member of We Employ America...even if they make 20 other vehicles that are 100% foreign-made. (They don't, as far as I know...but they could.)
Buy American.... get a Honda
Posted by Anonymous on 2004-08-22 03:35:48
or Toyota. The Honda's are made in Ohio... the Toyota (truck) is made in Indiana... *sigh*
 

Comments

 
Name: (change name for anonymous posting)
Title:
Comments:
   

1 Article displayed.

Pursuant to Section 230 of Title 47 of the United States Code (47 USC § 230), BSAlert is a user-contributed editorial web site and does not endorse any specific content, but merely acts as a "sounding board" for the online community. Any and all quoted material is referenced pursuant to "Fair Use" (17 U.S.C. § 107). Like any information resource, use your own judgement and seek out the facts and research and make informed choices.

Powered by Percleus (c) 2005-2047 - Content Management System

[Percleus 0.9.5] (c) 2005, PCS