PATH: BS | Business | Advertising

Mining Lobby Tries To Shut Down Activist Web Site Parody

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[Industry]
By invoking Australian copyright law, the New South Wales Minerals Council (NSWMC) twice succeeded in shutting down a website that satirized its "Life: Brought to you by mining" advertising campaign.

However, the website of the spoofers, Rising Tide Newcastle, is now hosted overseas. Following protests that the mining industry was attempting to "silence" them, the environmentalists are enjoying more web traffic than their corporate rivals. NSWMC's chief executive, Nikki Williams, said the industry's campaign is about "establishing a fair voice for the mining industry."

Associate lecturer in law at the Queensland University of Technology Peter Black argues, "This is clearly a situation that would be covered by the fair dealing defence of parody and satire. This is political speech that is being suppressed by our copyright regulations, which is something that should not happen."

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Exxon Mobil Acquires Stanford University

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[Industry]
"Exxon Mobil has teamed up with Stanford University to find breakthrough technologies that deliver more energy while reducing greenhouse gas emissions," enthuses a TV commercial by the oil giant. Under Exxon Mobil's partnership with Stanford, first announced in 2002, the university "will get up to $100 million from the company over 10 years to fund climate and energy research."

After seeing the ads, major Stanford donor Steve Bing "decided to rescind a promised $2.5 million donation to the school." He is also "asking other major philanthropists to reconsider their promises to give to the Stanford cause," and is pushing for "an end to the 4-year-old ad campaign." Bing's advisor on climate issues said, "Exxon Mobil is trying to greenwash itself, and it's using Stanford as its brush." A Stanford spokesperson countered, "We are proud of our work on seeking solutions to serious energy and environmental problems and our collaborations in these areas with a variety of private and non-profit organizations." An earlier Exxon print ad, carrying the Stanford seal, "suggested that scientists were debating the cause of global warming."

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Cinema Comes Full Circle With Burger King Feature

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[Movies]
It's bad enough that going to the movies these days is like poking your head into a bar in a bad neighborhood: maybe you'll have a good time, or maybe you'll be sorry you ever got out of bed that day.

It's even worse that moviegoers are now subjected to at least fifteen minutes of obnoxious commercials prior to the movie; adding insult to injury is that often these advertisements are for lame television programs.

Could things get any worse?

Well, it looks like they have.

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Truth In Advertising

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[Video]
This short film really demonstrates real "Truth In Advertising". Ever wonder what people really mean? Check it out!

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Geico Caveman Commercial Series

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[Humor]
Normally, I despise corporate advertising, but these commercials are so clever I can't help but call attention to them. I still wouldn't piss on a flaming insurance agent to save his life, but I will laugh at the Geico caveman. Check out the series here...

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Coming To An Airport Security Checkpoint Near You: Advertising!

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It's a good thing the TSA has its priorities in order, otherwise we'd think that air safety might have more importance than promoting the new Dodge Neon.

Under the one-year pilot program, TSA will allow commercial advertising at passenger screening checkpoints in select airports throughout the U.S. and its territories. "Interested parties will have to partner with airport operators to develop a proposal for TSA review. Only airport operators can submit proposals for use of the checkpoints for advertising," according to a Dec. 21, 2006, posting on the Federal Business Opportunities web site.

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Playstation 3 Worth 12,000 Tacos?

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The latest person to go completely nuts over the latest video game console is not a person, but a corporation. Taco Bell has announced that if you're willing to donate your precious Playstation 3 to them to give a Boys & Girls club, they'll offer the generous gamer what they consider a "lifetime" worth of taco bell food (~ $12k in "taco bell bucks" -- no word about whether Angioplasty is included).

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Will It Blend? That Is The Question.

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So what do you do if you make an industrial grade blender and you want to show off what it can do? How about seeing exactly what it can blend? Marbles? A Coke Can? A Rake Handle? An entire McDonald's Meal?

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Advertiser Blacklist Against Air America Revealed

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An internal ABC Radio Networks memo obtained by Media Matters for America, originally from a listener to The Peter B. Collins Show, indicates that nearly 100 ABC advertisers insist that their commercials be blacked out on Air America Radio affiliates. According to the memo, the advertisers insist that "NONE of their commercials air during AIR AMERICA programming." Among the advertisers listed are Bank of America, Exxon Mobil, Federal Express, General Electric, McDonald's, Microsoft, Wal-Mart, and the U.S. Navy.

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Jesus Gets MySpace Page; Ad Campaign

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In an attempt to encourage more Britons to go to church this Christmas, an image of Jesus Christ in the froth of a half empty pint of beer will be used on posters.

Pastor Francis said he "hoped the poster and accompanying radio advertisements would spark a debate about religion." The church will also use a Jesus MySpace Profile (Jesus hasn’t accepted my friend request), the social networking portal for teens, to promote the frosty miracle.

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