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PATH: BS | Business | Merchandising | Faulty Products
Criticism of Herbal Products Squelched
Posted by Pile
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 [Faulty Products] |
One of the marketing success stories in the world of herbal pills is the hype and advertising that has made Tebonin one of the big-time sellers. If you believe the ads, popping a Tebonin pill a day will relieve tinnitus (the ringing sound some people have in their ears), dizziness and even improve mental alertness. The promoters claim the drug, which is based on a patented extract from the ginkgo biloba tree, improves "impaired micro-circulation," reduces "free radicals" and "promotes optimum cell function."
According to the German manufacturer, Dr. Willmar Schwabe GmbH & Co KG, eight million pills are consumed every day. Schwabe, like so many companies in the herbal supplements sector, trades on its feel-good image. "From Nature, For Health," its website claims. That's the story the company wants you to hear. However, when a small group of Australian doctors and pharmacists, AusPharm Consumer Health Watch, drafted a report raising doubts about the benefits of Tebonin, they discovered a company that was not so warm and fuzzy. Soon after sending a copy of their draft report to the company, they were hit with a writ seeking an injunction that may bury their critical assessment forever. |
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Let Yours (Or Someone Else's) Fingers Do the Paying
Posted by Pile
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[Faulty Products]
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Buying groceries with the touch of a finger could be closer than you think, if new research touting the benefits of biometric payment for retail giants like Wal-Mart, Target, and Costco is anything to go by.
The report, by Sanford Bernstein analyst Emme Kozloff, found that the use of so-called "electronic wallets" reduces the potential for fraud and identity theft, speeds up the checkout process, and most importantly, lowers transaction processing fees for retailers, improving their bottom line.
Unfortunately, this highly-paid analyst didn't mention in the Fortune article that a finger made out of Play Doh can fool these machines 90% of the time. |
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