PATH: BS | Business | Advertising

GOP "Swiftboats" Democratic Challengers

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The Virginia governor's race has heated up with the republicans launching a pretty vicious attack ad against the democratic candidate. Set against a black back-drop, the father of a man whose son and daughter-in-law were murdered, speaks passionately about how Tim Kaine "voluntarily" defended the murderer, ignoring the fact that Tim Kaine was court-appointed, and that the kids were apparently murdered in a drug deal gone bad. Of course, yes, the Republicans also imply that the democratic candidate is sympathetic to Hitler. Good quality BS here. Check out the video.

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Military Recruitment Ads Target Parents

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In an effort to deal with continually-declining enlistment rates, the military is changing its strategy. It's latest ad campaign features a proud father who is impressed his son, returning from service, looks him in the eye and shakes his hand. A sharp contrast from traditional PSA's directed at parents that encourage them to protect their children from harm like drugs, alcohol and sex, the army's newest campaign promotes military service as some kind of "attitude adjustment system" in order to motivate parents to encourage their children to enlist.

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Dell Forced to Honor Goofed-Up Hard Drive Ad

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In Australia, Dell produced an advertisement selling 250G hard drives for AUS$8.80 instead of AUS$600.00. As a result, there was a rush of orders and Dell apparently claimed there was an error with the price, but enter the Australian Fair Trading body which may force Dell to honor the original advertised price.

Apparently, Dell can usually get out of this by slapping up a "We're not responsible for mistakes" disclaimer on their web sites, and other countries honor this, but the cool Australians don't accept such catch-all liability waivers and are forcing Dell to honor the terms they laid out. Makes you want to move to Australia where they actually hold a company's feet to the fire when they mislead consumers.

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Sony Caught Paying Off Stations For Pop Act Airplay

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[Music]
You ever wonder who that mysterious "9th caller" is who wins the Celine Dion tickets in the radio station giveaway? Maybe there is no 9th caller. Maybe it's all part of an elaborate payola scam?

I know you're probably thinking why would Sony need to pay radio stations to play such great music from artists like Jennifer Lopez, Good Charlotte and Avril Lavine, but it's true.

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J.D. Power & Associates: Biggest Whore In Its Class

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Take a look at almost any ad for cars or cell phones these days, and you'll see one or more awards from J.D. Power and Associates suggesting a track record of quality and reliability.

Unfortunately all this really suggests is that some company paid J.D. Power and Associates money so they could get an ambiguous marketing reference from a company that has more conflicts of interest than Rush Limbaugh opening a chain of Pharmacies.

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Pimp Out Terry Bradshaw For Only $29k

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[Viral Marketing]
"For the bargain-basement price of $29,000, your company could be touted by the Hall of Fame quarterback in slots on CNBC and MSNBC," writes PR Week's Julia Hood, about Terry Bradshaw's "Winners Circle" and "Pick of the Week" TV segments. The segments praise companies for their "forward thinking and consistent principles," in what may seem like "a neutral third-party endorsement," but is actually "a paid placement that inconsistently identifies itself as such." The segments are produced by Broadcast News Corporation (BNC), which also pays to air them on MSNBC, CNBC and CNN Headline News. "We're doing this so we can tell a good story about companies," said one BNC producer. PR Week found that MSNBC either ran "a subtle disclaimer" or none at all marking the segments as paid commercial programming.

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Cute Outfits for your Penis

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If you find that ordinary boxers or g-strings shaped like elephants aren't jazzy enough, you can relax...the good people at Durex Condoms have created "dickorations."

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Army Psy-Ops To Produce Comic To "Achieve Peace In Middle East."

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[Military]
The BBC (currently the most reliable source of American news) is reporting that an advertisement on the US government's Federal Business Opportunities website is inviting applications for someone to develop an "original comic book series... in order to achieve long-term peace and stability in the Middle East, the youth need to be reached..."

All those peace talks; all that money, and perhaps all we really needed was some sort of Arabic Spiderman?

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Big Game Hunting In Suburbia

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[Activists]
The web site says, This campaign is designed to tell the world what we think of those mindless suburban drones who insist on getting 12 mpg while driving their kids to soccer practice. Join us as we direct our social activist energies toward the exciting new sport of Big Game SUV Hunting.

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Napster Ads Don't Reveal Their Misleading Scheme

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[Faulty Products]
Napster has been running some interesting ads comparing their service to iTunes. They claim it would cost thousands of dollars to fill up an iPod but with Napster, you can pay a small monthly fee and get all the music you want. What they don't want you to know apparently, is if you stop paying the subscription, all the music you've downloaded ceases to function everywhere. Nice move Napster. Sleazy. Very Sleazy.

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US Soldiers given "Talking Points" cards for dealing with press

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[Military]
Media training has increased for U.S. forces going to Iraq, reports Editor & Publisher, "becoming mandatory for Army troops since October" and taking "higher priority" for Marines. The training involves "one or two hours of briefings by public-affairs specialists." Soldiers "are urged to speak with the press as a way of promoting the positive elements of the operation, but not to lie or speak about issues with which they are not familiar." Soldiers are also given regularly updated, wallet-sized "talking point" cards, "to keep up with the conflict's changing issues and the proximity of embedded reporters." The North Carolina News & Observer reported that one talking point given to troops at Fort Bragg was, "We are not an occupying force."

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Darth Tater rises to consume the toy world with the dark side

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For the Star Wars fan who thought he had everything, do you have the new Darth Vader Mr. Potatohead from Hasbro? Un huh. I thought so.

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Vintage cigarette commercials

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[Faulty Products]
As we're in the New Year, and many have likely made the resolution of stopping smoking, we thought it would be amusing to share a collection of vintage TV commercials featuring celebrities promoting cigarettes. You've come a long way, Baby.

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Stealth marketing: the next wave of advertising?

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The advtising industry is all a buzz about what many perceive to be the next big thing in marketing: Stealth Advertising. With consumers tuning out the constant bombardment of messages in the media, companies are engaging in sneaky methods such as blogs and chat rooms and pseudo-sincere product endorsements online in an effort to cajole consumers into buying their brands. What do you think? Let's discuss the topic over a nice hot cup of General Foods International Coffees(tm).

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Cortislim "Doctor" on TV accused of being total fake

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The latest diet-pill-of-the-week ads bombarding people on TV and radio have come under fire from a number of critics claiming its spokesperson, "Doctor" Greg Cynaumon, has dubious credentials and references. The self-proclaimed "Doctor" promoting this amazing new weight-loss pill, while at the same time asking lemming consumers to take his word that it works and not weigh themselves, seems to have a mysterious Phd degree from a University that the Los Angeles times called a "diploma mill" that went bankrupt years ago. People have questioned the legitimacy of not only the "Doctor's" credentials, but almost all of his references, previous publications and cited studies which supposedly reinforce the claim of this new product's value.

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New documentary exposes the underside of advertising

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"As long as we become uncritical consumers who trust our irrational, visceral gut feeling over intellect, [marketers and advertisers] will be able to reach us through all the din of messages, and get us to do what they want us to do," said Barak Goodman, one of the producers of the new public television documentary "The Persuaders." The documentary "examines the advertising arms race that's left the American landscape carpet-bombed with marketing and promotional clutter.

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Delicious Holiday Beverages

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It's true--the Jones Soda Company is releasing its latest holiday dinner beverage pack.

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Wendy's fires "unofficial spokesman"

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[Junk Food]
Wendy's is officially saying goodbye to the character in their latest lame ad campaign, "Mr. Unofficial Wendy's Spokesman". Oh, it's so sad.

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Dept of Homeland Security: keeping you safe via public relations

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A leaked draft public relations plan for the Department of Homeland Security's Customs and Border Protection bureau suggested "repeating the message, in the weeks leading up to the presidential election, that America is safer," reports the Washington Post. The plan's objective is "to change perception through continuous, consistent and highly credible information." It suggests using "surrogates" to spread messages, and adopting a "theme of the month": "Border Patrol" in October, "Agriculture" in November, and "Trade" in December. The PR plan also proposed pitching stories to the Washington Times editorial board and "morning shows," with an exclusive "FOX 3-4 part series ... Geraldo or as backup Dr. Bob Arnot with MSNBC."

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New Bush ad features human clones!

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Well, this is either fine photoshop work, or evidence that the Bush administration is successfully involved in human cloning. Pick your irony.


A new bush advertisement, entitled "Whatever it takes" further promotes Bush's "stay the course" line of reasoning in the war against terror. Ironically, the ad's manufactured backdrop of cut-and-paste soldier images also reflects Bush's ongoing desire to fabricate a fantasy world, regardless of its accuracy, and foist it on the American people.

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